The logo is designed with yellow and brown colours, which is inspired by the colour of Champa bricks. The image of a Champa woman performing Tra Kieu dance, the most typical feature of the Champa ethnic group, is a highlight of the logo.
It also uses the stylized images of letter M in the words of “My Son” and letter W in the phrase “world heritage”.
Designed by Le Quang Loi, a painter from the southern province of Binh Duong, the logo won the first prize in a contest, which was held by the My Son Relic and Tourism Management Board and the UNESCO Office in Hanoi from July to December 2011.
The My Son sanctuary was recognized as world cultural heritage by the United Nations Education, Scientific and Cultural Organization (UNESCO) in 1999.